WWE Desire - The Attitude ERA WWF and WWE

**-Ldp | Irwan** Sun Dec 07, 2008 5:14 pm

Attitude Era.

By January 1998, the WWF began broadcasting more violence, swearing, and more edgy angles in its attempt to compete with WCW. After Bret Hart left for WCW following the Montreal Screwjob incident, Vince McMahon used the resulting backlash in the creation of his "Mr. McMahon" character, a dictatorial and fierce ruler who favored heels who were "good for business" over "misfit" faces like Austin. This, in turn, led to the Austin vs. McMahon feud, which, along with D-Generation X, officially began the Attitude Era. It also featured the established Monday Night Wars, where both WCW and the WWF had Monday night shows that competed against each other in the ratings. Many new wrestlers came into the WWF such as Chris Jericho, The Radicalz (Chris Benoit, Eddie Guerrero, Perry Saturn, Dean Malenko) and the 1996 Olympic gold medalist, Kurt Angle, whilst the characters of The Rock (renamed from Rocky Maivia), and Mick Foley (as Mankind, Cactus Jack, and Dude Love) were successfully re-invented to compete at main event level. This era also saw the evolution of more brutal matches with different stipulations to increase viewership, mainly the furthering of Hell in a Cell (notably its 2nd appearance from The Undertaker and Mick Foley) and the Inferno match (introduced by Kane against The Undertaker).

World Wrestling Entertainment

In 2000, the World Wildlife Fund (also WWF), an environmental organization now called the World Wide Fund for Nature, sued the World Wrestling Federation. A British court agreed that Titan Sports had violated a 1994 agreement which had limited the permissible use of the WWF initials overseas, particularly in merchandising. On May 5, 2002, the company quietly changed all references on its website from "WWF" to "WWE", while switching the URL from WWF.com to WWE.com. The next day, a press release announced the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that day during a telecast of Monday Night Raw, which emanated from the Hartford Civic Center in Hartford, Connecticut. For a short time, WWE used the slogan "Get The 'F' Out." The company had also been ordered by the court to stop using the old WWF Attitude logo on any of its properties and to censor all past references to WWF, as they no longer owned the trademark to the initials WWF in 'specified circumstances'. Despite litigation, WWE is still permitted use of the original WWF logo, which was used from 1984 through 1997, as well as the "New WWF Generation" logo, which was used from 1994 through 1998. Furthermore, the company may still make use of the full "World Wrestling Federation" and "World Wrestling Federation Entertainment" names without consequence.
WWE superstars performing for the Coalition troops at Camp Victory

In April 2002, about a month before the name change, WWE decided to create two separate rosters, one on Raw, the other on SmackDown! due to the overabundance of talent left over from the Invasion storyline (which involved talent from the absorbed ECW and WCW rosters interacting in WWF storylines). This is known as the WWE Brand Extension. Following the Brand Extension, a yearly Draft Lottery was instituted in 2004 to exchange members of each roster and generally refresh the lineups.

In late 2005, WWE Raw returned after a five-year stint on TNN (now Spike TV) to its original home USA Network. In the TNN days, WWE got all advertising revenue during commercial breaks into their own pockets; now on USA Network, USA Network gets all advertising revenue.[15] So, WWE had to invest into other lines of products introducing WWE 24/7, an on-demand subscription-only channel which shows classic wrestling matches from WWE's vast video library (more than 80,000 hours) and WWE produced content other than wrestling. In 2006, due to contracts with NBC Universal, parent company of USA Network, WWE had the chance to revive its classic Saturday night show WWE Saturday Night's Main Event (SNME) on NBC after a thirteen-year hiatus. WWE had the chance to promote the company on a major national network rather than the lower profile CW or cable channels like USA Network. SNME airs occasionally on NBC as a WWE special series.

On May 26, 2006, WWE revived Extreme Championship Wrestling as its third brand. The new ECW program airs Tuesday nights, on the Sci Fi Channel. On September 26, 2007, it was announced that WWE would be expanding its international operations. Alongside the current international offices in London and Toronto, a new international office would be established in Sydney. On January 21, 2008, WWE made the transition to high-definition (HD). All TV shows and pay-per-views after this were broadcast in HD. In addition, WWE also introduced a new state of the art set that was used for all three brands.

WWE Desire - The Attitude ERA WWF and WWE

WWF / WWE / ECW / WCW / TNA / UFC / Which one do you prefer the most?

WWE Desire - The Attitude ERA WWF and WWE